Attributes

Attributes

The physical or emotional qualities which a product or service possesses .

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Related terms

attribute

Printing & publishing; Publishing

Designates the properties or status of qualified data by assigning a type identifier with one or more values. Attributes can make programs "read only", directories "archive", ...

attribute

Natural environment; Coral reefs

A measurable component of a biological system.

attributes

Software; Anti virus

Attributes are characteristics assigned to all files and directories. Attributes include: read-only, archive, hidden, or system.

attribute

Art history; General art history

Has different meanings as a noun and a verb. In art an attribute (noun) is an object or animal associated with a particular personage. The most common attributes are those of the ...

attribute

Computer; Software; Software engineering

A characteristic of an item; for example, the item's color, size, or type.

attribute

Education; SAT vocabulary

Ascribe, explain. Example: I attribute her success in science to the encouragement she received from her parents.

about maps

Advertising; Marketing communications

Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the ...

absolute cost advantage

Advertising; Marketing communications

The cost advantage of a company over another when it has a cheaper source of raw materials, control of superior knowledge through patents, and other intelectual property rights, ...

brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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