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Banner ad

Graphic advertisement placed on a web page, which acts as a hyper link to an advertiser's web site.

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Related terms

banner ad
Internet; Internet security

This type of advertisement usually resides at the top of a web page.

banner ad
Marketing; Advertising

A graphical web advertising unit, typically a large headline or title extending across the full page width often measuring 468 pixels wide and 60 pixels tall.

banner ad
Advertising; New media advertising

Graphic advertisement placed on a web page, which acts as a hyper link to an advertiser's web site.

banner ads
Advertising; Online advertising

Banner ads are graphical ads that extend horizontally across a page, like a banner. They usually have the company logo as well as some advertising images and text. Banner ads are ...

Banner Ad
Advertising; Marketing communications

Banner and banner ad are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.

banner ad rotator
Internet; Internet communication

A script included in Web pages that automatically changes the banner ad that a user sees at a particular Web site. The banner ad rotator will show a new ad to the user whenever he ...

buzz marketing
Advertising; New media advertising

Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original ...

world-of-mouth
Advertising; New media advertising

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written[1]—in which satisfied customers tell other people how much ...

hallo
Advertising; New media advertising

hallo, or ''hello'' is gteeting, or way to greeting, ''say hallo''

digital strategist
Advertising; New media advertising

In the fields of strategic management, marketing strategy and operational strategy, the digital strategist role is processing of specifying an organization's vision, goals, ...

hit
Advertising; New media advertising

Request of a file from a Web server.

behavioral targeting
Advertising; New media advertising

A technique used by advertisers to better target potential customers through their web browser history.

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