Benefit segmentation

Benefit segmentation

A grouping of consumers based on the specific benefits they desire from a product.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

Benefit Segmentation

Economy; Economics

the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.

benefit segmentation

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

benefit segmentation

Business administration; Business management

A form of market segmentation which is based on a knowledge of the benefits that consumers seek from a particular product. To use it a marketer needs to include the appropriate ...

segmentation

Biology; Neuroscience

The anterior-posterior division of animals into roughly similar repeating units.

segmentation

Natural environment; Coral reefs

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelid worms. Segmentation is the state of having or ...

segmentation

Medical; Gastroenterology

The process by which muscles in the intestines move food and wastes through the body.

about maps

Advertising; Marketing communications

Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the ...

absolute cost advantage

Advertising; Marketing communications

The cost advantage of a company over another when it has a cheaper source of raw materials, control of superior knowledge through patents, and other intelectual property rights, ...

brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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