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Bounce handling
The process of dealing with the email that has bounced. Bounce handling is important for list maintenance, list integrity and delivery. Given the lack of consistency in bounce messaging formats, it's an inexact science at best.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software; Online services
- Category: Email; Internet
- Company:
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- Acronym-Abbreviation:
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