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Category captain

Within a category, the manufacturer's representative responsible for analysing the product movement, assortment, inventory levels, promotion, buying and profitability for a specific geographic area or an entire chain.

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  • Part of Speech: noun
  • Synonym(s):
  • Blossary:
  • Industry/Domain: Retail
  • Category: Supermarkets
  • Company: FMI
  • Product:
  • Acronym-Abbreviation:
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