Cloaking

Cloaking

The process by which your site can display different pages under different circumstances. It is primarily used to show an optimised page to the search engines and a different page to humans. Most search engines will penalise a site if they discover that it is using cloaking.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: New media advertising
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Related terms

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Internet; Internet communication

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Outsourcing & offshoring; Business process outsourcing (BPO)

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Advertising; New media advertising

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Language; Dictionaries

In a concealed manner.

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Language; Dictionaries

The act of covering with a cloak; the act of concealing anything.

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Advertising; New media advertising

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Advertising; New media advertising

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Advertising; New media advertising

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Advertising; New media advertising

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Request of a file from a Web server.

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Advertising; New media advertising

A technique used by advertisers to better target potential customers through their web browser history.

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