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Home > Terms > English, UK (UE) > Cloaking
Cloaking
The process by which your site can display different pages under different circumstances. It is primarily used to show an optimised page to the search engines and a different page to humans. Most search engines will penalise a site if they discover that it is using cloaking.
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- Part of Speech: noun
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- Industry/Domain: Advertising
- Category: New media advertising
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