Cost per action (CPA)

Cost per action (CPA)

A method of paying for advertising, or calculating results from non-CPA marketing.

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Part of Speech: noun
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Industry/Domain: Software; Online services
Category: Email; Internet
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Related terms

cost per action (CPA)

Software; Online services; Email; Internet

A method of paying for advertising, or calculating results from non-CPA marketing.

cost per action (CPA)

Advertising; Online advertising

An online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, ecc) linked to the advertisement. It's also known as Pay ...

attachment

Software; Email

A file which is sent with an email.

.sig file

Software; Email

An electronic 'signature' automatically added at the end of an email message, often containing the name, title, and contact details of the sender.

above the fold

Online services; Email

The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

vendor

Software; Online services; Email; Internet

Any company that provides a service. See email vendors.

verification

Software; Online services; Email; Internet

A program that determines an email came from the sender listed in the return path or Internet headers; designed to stop email from forged senders.

video email

Software; Online services; Email; Internet

An email message that includes a video file, either inserted into the message body, accessible through a hotlink to a Web site or accompanying it in an attachment (least desirable ...