Cumulative audience

Cumulative audience

A research term describing the unduplicated audience for a television programme or commercial over multiple airings. In cumulative audience figures, an individual is counted only once.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Television advertising
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cumulative audience

Advertising; Television advertising

A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only ...

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The readership of the text.

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Spectators whose primary purpose is to view a performance.

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Advertising; Marketing communications

The number of individuals reached by an advertising medium.

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Advertising; Television advertising

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Advertising; Television advertising

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Advertising; Television advertising

zigazag is to move sporadically, not to move directly or normally

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Advertising; Television advertising

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Advertising; Television advertising

A national or regional TV channel, such as MTV or ESPN, that makes available a certain amount of programming time per hour for local commercials.

alternate delivery system (ADS)

Advertising; Television advertising

The reception of TV programming via satellite (DBS or large dish).

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