media audit

media audit

A provider of syndicated local market consumer data, measuring most major U.S. DMA’s. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyles behavior and all demographics.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

audit

Financial services; Real estate investment

An audit is an examination of an accounting document and the evidence supporting the document in order to determine whether the accounting was properly done.

audit

Printing & publishing; Publishing

An examination of circulation data by an impartial accountant, that verifies distribution and subscription reports from the publisher, as an assurance of audience for advertisers, ...

audit

Education; Colleges & universities

To take a course for no academic credit. Auditors do not pay the full amount for a course, nor do they write examinations. Usually permissions must be obtained prior to auditing a ...

audit

Computer; Software; Software engineering

An independent examination of a work product or set of work products to assess compliance with specifications, standards, contractual agreements, or other criteria. It differs ...

audit

Economy; Economics

Examination of accounts. When the bank examiners arrived to hold their annual audit, they discovered the embezzlement of the chief cashier.

billboard

Advertising; Billboard advertising

A large outdoor advertising structure.

frame

Advertising; Billboard advertising

A static display screen on an LED display, or a metal attachment around the edges of a poster face.

wavelength

Advertising; Billboard advertising

The distance in a periodic wave between two points of corresponding phases. The LED's wavelength determines its color.

vinyl

Advertising; Billboard advertising

A single-sheet substrate on which an advertising message is rendered by computer production. Vinyl is primarily used on the face of bulletins & Premiere products.