Niche market

Niche market

Tailoring subject materials to an area of particular interest or specific demand, such as topical and regional books, specialised or technical magazines; often with limited distribution or restricted availability. See audience, reader profile, universe, circulation, book, magazine; compare crossover market, mass market.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Printing & publishing
Category: Publishing
Company:
Product:
Acronym-Abbreviation:

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Related terms

niche marketing

Retail; Supermarkets

Advertising and marketing tailored to a specific demographic population with similar purchasing behaviors. Also known as target marketing.

niche market

Printing & publishing; Publishing

Tailoring subject materials to an area of particular interest or specific demand, such as topical and regional books, specialized or technical magazines; often with limited ...

niche marketing

Business services; Marketing

A portion of the market that is accessible but not being serviced by mainstream corporations, most likely because it has a narrow focus.

niche marketing

Business administration; Business management

The systematic search for a market niche, usually by a small specialist organization. Its basic principle is the attempt to create a new market rather than to increase its market ...

niche marketing

Culture; American culture

Consumer research and flexible media have allowed manufacturers and service-delivery firms to target mass marketing towards especially receptive groups, generally divided in terms ...

market

Professional careers; Sales

All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.

band

Printing & publishing; Publishing

A line or separation in the presentation of an image; see drop out. Also, a strip or stripe of color; see illustration. Also, a track or channel, as audio segment or computer ...

queue

Printing & publishing; Publishing

A sequence of ordered items awaiting processing, especially for some electronic action in a computer system. See pagination, gang.

paper

Printing & publishing; Publishing

An absorbent material made from plant pulp or fibrous substances, usually in thin sheets or leaves, dyed or bleached to a desired hue, pressed or polished into a desired texture, ...

language

Printing & publishing; Publishing

Communication using a formalized system of arbitrary vocal sounds, orthographic symbols and signs, or nonverbal gestures in conventional ways with conventional meanings, such as ...

blanket

Printing & publishing; Publishing

Rubber-coated pad, mounted on a cylinder of an offset press, that receives the inked image from the plate, and transfers it to the surface to be printed by the impression ...

hypertext markup language (HTML)

Printing & publishing; Publishing

The language format used to develop and write document pages on the World Wide Web. Webpages are built with HTML codes or tags (qv) embedded into the text. HTML defines the ...