Home > Terms > English, UK (UE) > Open rate
Open rate
The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent. The open rate is considered a key metric for judging an email campaign's success, but it has several problems. The rate indicates only the number of emails opened from the total amount sent, not just those that were actually delivered. Opens also can't be calculated on text emails. Also, some email clients also users to scan message content without actually opening the message, which is falsely calculated as an open. See preview pane.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software; Online services
- Category: Email; Internet
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Apparel Category: Skirts & dresses
A-line
A dress or skirt silhouette that is narrower at the top, flaring gently out to make an 'A' shape silhouette. Flattering on most figures in particular ...
Contributor
Featured blossaries
stanley soerianto
0
Terms
107
Blossaries
6
Followers
10 Most Popular YouTubers
Category: Entertainment 2 10 Terms
Browers Terms By Category
- Chocolate(453)
- Hard candy(22)
- Gum(14)
- Gummies(9)
- Lollies(8)
- Caramels(6)
Candy & confectionary(525) Terms
- Skin care(179)
- Cosmetic surgery(114)
- Hair style(61)
- Breast implant(58)
- Cosmetic products(5)
Beauty(417) Terms
- General seafood(50)
- Shellfish(1)
Seafood(51) Terms
- SAT vocabulary(5103)
- Colleges & universities(425)
- Teaching(386)
- General education(351)
- Higher education(285)
- Knowledge(126)
Education(6837) Terms
- General accounting(956)
- Auditing(714)
- Tax(314)
- Payroll(302)
- Property(1)