Pass-along

Pass-along

An email recipient who got your message via forwarding from a subscriber. (Some emails offer "forward to a friend" in the creative, but the vast majority of pass-alongs happen using email clients, and not that tech.) Pass-alongs can affect the formatting of the email, often stripping off HTML. Also known as viral.

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Part of Speech: noun
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Blossary:
Industry/Domain: Software; Online services
Category: Email; Internet
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Product:
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Related terms

pass-along

Software; Online services; Email; Internet

An email recipient who got your message via forwarding from a subscriber. (Some emails offer "forward to a friend" in the creative, but the vast majority of pass-alongs happen ...

Pass-along readers

Advertising; Marketing communications

Readers of a publication who acquire a copy other than by purchase or subscription

attachment

Software; Email

A file which is sent with an email.

.sig file

Software; Email

An electronic 'signature' automatically added at the end of an email message, often containing the name, title, and contact details of the sender.

above the fold

Online services; Email

The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

vendor

Software; Online services; Email; Internet

Any company that provides a service. See email vendors.

verification

Software; Online services; Email; Internet

A program that determines an email came from the sender listed in the return path or Internet headers; designed to stop email from forged senders.

video email

Software; Online services; Email; Internet

An email message that includes a video file, either inserted into the message body, accessible through a hotlink to a Web site or accompanying it in an attachment (least desirable ...