Home > Terms > English, UK (UE) > Placement

Placement

The initial selling and subsequent establishment of a product brand or pack on a store shelf that previously did not stock or purchase it; a "new sale. "

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  • Part of Speech: noun
  • Synonym(s):
  • Blossary:
  • Industry/Domain: Retail
  • Category: Supermarkets
  • Company: FMI
  • Product:
  • Acronym-Abbreviation:
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