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Private label
A product line exclusively distributed by a wholesaler/ retailer, which may be manufactured under contract for the private label user. See controlled brand; franchised label; house brands.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Retail
- Category: Supermarkets
- Company: FMI
- Product:
- Acronym-Abbreviation:
Other Languages:
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