Product life cycle

Product life cycle

A management technique in which a product is depicted as passing through a series of progressive stages.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

product life cycle

Business services; Project management

A collection of generally sequential, non-overlapping product phases whose names and numbers are determined by the manufacturing and control needs of the organization. The last ...

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the succession of strategies used by business management as a product goes through its life cycle.

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A management technique in which a product is depicted as passing through a series of progressive stages.

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Product life cycle management is the succession of strategies used by management and as a product goes through its product life cycle. This can be divided into four stages: market ...

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A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline.

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