Psychographics

Psychographics

The understanding of the psychological profiling of prospective consumers.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Related terms

psychographics

Advertising; Online advertising

Identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviors. Psychographic data points include opinions, attitudes, and ...

psychographics

Advertising; Marketing communications

The understanding of the psychological profiling of prospective consumers.

psychographics

Business administration; Business management

Used in marketing. (1) To describe the psychological tests used as part of market research. (2) As a rough and ready way of dividing consumers into broad psychological types like ...

psychographic segmentation

Professional careers; Sales

The division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called ...

psychographic characteristics

Advertising; Online advertising

This is a term for personal interest information that is gathered by Web sites by requesting it from users.

about maps

Advertising; Marketing communications

Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the ...

absolute cost advantage

Advertising; Marketing communications

The cost advantage of a company over another when it has a cheaper source of raw materials, control of superior knowledge through patents, and other intelectual property rights, ...

brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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