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Rich media

Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different email clients than text or regular HTML email-format messages. Some mailers also consider transactional email "rich".

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Related terms

rich media
Advertising; Online advertising

Rich media is advertising that contains perceptual or interactive elements more elaborate than the usual banner ad. Today, the term is often used for banner ads with popup menus ...

rich media
Design; Graphic design

Rich media are banner ads that use technology more developed than standard GIF animation, for example; Flash, Shockwave, Streaming video etc.

rich media
Software; Globalization software service

In a Web page, content that is aural, visual, or interactive, such as audio or video files.

rich media
Software; Online services; Email; Internet

Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different ...

Rich Media
Advertising; Marketing communications

Rich media advertisements are banners (or popups, skyscrapers, interstitials, etc.) which are constructed using dynamic tools such as Flash, html forms, Java, ASP, Shockwave, ...

rich media
Internet; Social media

Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video , downloaded apps that interact instantly with the user, and ads ...

attachment
Software; Email

A file which is sent with an email.

.sig file
Software; Email

An electronic 'signature' automatically added at the end of an email message, often containing the name, title, and contact details of the sender.

above the fold
Online services; Email

The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

vendor
Software; Online services; Email; Internet

Any company that provides a service. See email vendors.

verification
Software; Online services; Email; Internet

A program that determines an email came from the sender listed in the return path or Internet headers; designed to stop email from forged senders.

video email
Software; Online services; Email; Internet

An email message that includes a video file, either inserted into the message body, accessible through a hotlink to a Web site or accompanying it in an attachment (least desirable ...

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