Teaser

Teaser

A promotion that is intended to arouse interest in the main campaign which follows.

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Part of Speech: noun
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Industry/Domain: Business services
Category: Public relations
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Related terms

teaser

Printing & publishing; Publishing

A highlight or excerpt used to engage the audience's attention, such as call-outs or film clips; see trailer, snippet, contents. Also, an advertisement that lures customers by ...

teaser

Convention; Conferences

Promotional piece designed to build interest in an event.

teaser

Business services; Public relations

A promotion that is intended to arouse interest in the main campaign which follows.

teaser

Broadcasting & receiving; Radio & TV broadcasting equipment

A part of a program played before the title sequence, usually featuring a cliffhanger or prefiguring the plot of the episode to follow.

teaser

Performing arts; Theatre

The long, horizontal flat or piece of cloth hung above the stage behind the main curtain and which, in combination with the vertical tormentors, forms a false or inner proscenium.

fiduciary

Business services; Public relations

A person, such as a guardian, who has an obligation to act with honesty, fair dealing, and trust for another.

viral campaign

Business services; Public relations

A communications campaign designed to spread messages rapidly – typically via the Internet. The audience is encouraged to pass a message or video or link on to all of their email ...

transcript

Business services; Public relations

The written outline of a radio or broadcast about an organization.

vertical media

Business services; Public relations

The media relating to different market sectors for a product or service. For example, you can promote a barcode printer in the printing media, packaging media and food retailing ...

trade press

Business services; Public relations

The media relevant to specific audiences. This includes special interest websites and magazines.

talking points

Business services; Public relations

A briefing notes to help a spokesman prepare for an interview with a journalist. The cues should cover the issues that are likely to arise in the interview and approach that ...

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Industry/Domain: Culinary arts Category: Cooking

Paella

Valencian rice dish that originated in its modern form in the mid-19th century near lake Albufera, a lagoon in Valencia (east cost of Spain). Many ...