traffic count

traffic count

The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the potential exposure of outdoor advertising structures. All counts are verified by the TAB.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

traffic

Internet; Internet communication

How much activity is taking place on a communications system. Too many users on a network will lead to more traffic than the system was designed to carry, or a kind of traffic ...

traffic

Retail; Supermarkets

In retailing: The number of people moving through a retail store or department. In warehousing: The number of product turns.

traffic

Transportation; Railway

General term to designate the running of the trains and any shunting movements.

traffic

Telecommunications; General telecom

The information moved over a communication channel. 2. A quantitative measurement of the total messages and their length, expressed in CCS or other units, during a specified ...

traffic

Software; Globalization software service

In data communication, the quantity of data transmitted past a particular point in a path.

billboard

Advertising; Billboard advertising

A large outdoor advertising structure.

frame

Advertising; Billboard advertising

A static display screen on an LED display, or a metal attachment around the edges of a poster face.

wavelength

Advertising; Billboard advertising

The distance in a periodic wave between two points of corresponding phases. The LED's wavelength determines its color.

vinyl

Advertising; Billboard advertising

A single-sheet substrate on which an advertising message is rendered by computer production. Vinyl is primarily used on the face of bulletins & Premiere products.

exposure

Advertising; Billboard advertising

The reasonable opportunities for advertising to be seen and read.

transition

Advertising; Billboard advertising

A visual effect used on an LED display to change from one message to another.

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