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Unstructured question
Unstructured questions allow the respondent to express their views openly. They do not require pre-defined categories.
The respondent has to think harder to come to an answer. This can create a lower response rate and sometimes lesser quality data. On the other hand, they produce more insight into the respondents' thoughts and ideas about a subject.
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- Part of Speech: noun
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- Industry/Domain: Business services
- Category: Marketing
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