Economics

Economics

basics of economics

Industry: Economy

Add a new term

Contributors in Economics

Become a Contributors

Economics

Analysis

Economy; Economics

The mathematical or statistical processing of data and presentation of the results.

A type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a particular product; the gift is either inside the package of the product or fixed to the outside of ...

Wheel of Retailing

Economy; Economics

A hypothesis of M.P. McNair explaining the patterns of change in retailing; the hypothesis is that new types of retailers cut prices by lowering or eliminating customer services, but once established ...

Worldwide Adaptation

Economy; Economics

A strategy used in global marketing in which slightly different variations of a product are sold in each country, using promotion and distribution strategies which have also been modified to suit the ...

Workplace-Selling programme

Economy; Economics

A direct-selling strategy in which manufacturers sell their products to consumers at their place of work; for example, Avon employs working women to sell its cosmetics in their offices.

Wholesaler

Economy; Economics

A marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or industrial buyers in smaller quantities. See Full-Line Wholesaler; Limited-Line Wholesaler.