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Economics
basics of economics
Industry: Economy
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Economics
Analytical (Social Style)
Economy; Economics
One of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of the responsiveness and assertiveness of their communication ...
Amiable (Social Style)
Economy; Economics
One of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach; Amiables are characterised by ...
Analytic Modelling
Economy; Economics
A sophisticated, statistical technique, based on historical data related to sales levels, pricing levels, advertising and promotion, sales effort, competitive tactics and other variables, designed to ...
Ansoff Matrix
Economy; Economics
A tool, devised by Igor Ansoff (1918-2002), to provide a logical framework for the understanding and development of marketing objectives; the basis of the matrix is the degree of newness of the ...
Annual Plan
Economy; Economics
In strategic planning, a short-term marketing plan that describes the current marketing situation, marketing objectives, marketing strategies for the current year, action programs, budgets, and ...
Analysis of Variance (ANOVA)
Economy; Economics
A technique used in research to determine the statistical difference between three or more sample means.
Anchor Store
Economy; Economics
A popular, major retailer located within a shopping mall to attract mall patronage.