1 Terms
Home > Industry/Domain > Economy > Economics
Economics
basics of economics
Industry: Economy
Add a new termContributors in Economics
Economics
Category manager
Economy; Economics
An individual responsible for the marketing strategies of all the brands in a product line; also referred to as a Product Line Manager.
Causal research
Economy; Economics
Marketing research which examines the cause-and-effect relationship among variables.
Horizontal marketing management
Economy; Economics
The organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Horizontal co-operative advertising
Economy; Economics
Shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Horizontal price fixing
Economy; Economics
The practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers.
Homogeneous shopping goods
Economy; Economics
Shopping goods perceived by consumers to be essentially the same in quality and attributes; price is consequently the deciding factor.
Hypermarket
Economy; Economics
A giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices; sometimes called a Hypermarche.
Featured User
Featured blossaries
vhanedelgado
0
Terms
15
Blossaries
7
Followers
Words To Describe People
Category: Education 1 1 Terms
1 Terms