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Economics
basics of economics
Industry: Economy
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Economics
Awareness Set
Economy; Economics
The brands of which a consumer is aware; normally, the awareness set will be less than the total set of brands. See Choice Set; Evoked Set; Inept Set; Inert Set.
Aversive Factors
Economy; Economics
Qualities about people that turn others against them and may prevent the development of successful working relationships.
Average Total Cost
Economy; Economics
A measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.
Baby Bouncers
Economy; Economics
The generation of people who are the children of the "baby boomers"; also referred to as Yuppie Puppies. See Baby Boomers.
Baby Boomers
Economy; Economics
The generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
Fixed sum per unit
Economy; Economics
An approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.