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Economics

basics of economics

Contributors in Economics

Economics

Awareness Set

Economy; Economics

The brands of which a consumer is aware; normally, the awareness set will be less than the total set of brands. See Choice Set; Evoked Set; Inept Set; Inert Set.

Aversive Factors

Economy; Economics

Qualities about people that turn others against them and may prevent the development of successful working relationships.

Average Total Cost

Economy; Economics

A measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.

Baby Bouncers

Economy; Economics

The generation of people who are the children of the "baby boomers"; also referred to as Yuppie Puppies. See Baby Boomers.

Baby Boomers

Economy; Economics

The generation of people born between 1946 and 1959, a period of explosive population growth in Australia.

Fixed sum per unit

Economy; Economics

An approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.

Callplan

Economy; Economics

An interactive computer programme for determining the optimal number of calls to be made on each of a salesperson's accounts. See Call.

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