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Economics

basics of economics

Contributors in Economics

Economics

Geographical pricing

Economy; Economics

A pricing method in which customers bear the freight costs from the producer's location to their own; examples of geographical pricing include FOB pricing, base-point pricing and zone pricing.

Geographic market concentration

Economy; Economics

A distinctive characteristic of the industrial market; the industrial market tends to be more geographically concentrated than the consumer market.

Geographic segmentation

Economy; Economics

The division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc.

Geographic organisation

Economy; Economics

The organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets.

Geographic deployment

Economy; Economics

The deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.

Global brands

Economy; Economics

Brands sold to world markets with essentially the same promotion.

Total product

Economy; Economics

The total product of a firm is the total output that a firm produces, using its fixed and variable factors in a given time period. Output in the short run can only be increased by applying more units ...

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