Email

Email

Electronic communication using one of the accepted protocols.

Industry: Software

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Email

Mail service provider (MSP)

Software; Email

Also known as email service provider (ESP). organisation or entities providing email services such as Microsoft’s Hotmail or Google’s Gmail.

A special usage of email that allows for widespread distribution of information to many Internet users. Electronic mailing lists are usually fully or partially automated through the use of special ...

Mailto

Software; Email

A code to make an email address in either a text or HTML email immediately clickable (mailto:yourname@yourdomain.com). When the link is clicked, it usually opens the user’s email client and inserts ...

Mail transfer agent (MTA)

Software; Email

A computer that forwards email from senders to recipients (or to relay sites) and stores incoming email.

Multi-part mime

Software; Email

Also known (confusingly) as an "email sniffer." Message format which includes both an HTML and a text-only version in the same message. Most (but not all) email clients receiving messages in this ...

Nth name

Software; Email

The act of segmenting a list for a test in which names are pulled from the main list for the test cell by number -- such as every 5th name on the list. See also a/b split.

Open rate

Software; Email

The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent. The open rate is considered a key metric for judging an email campaign's ...