5 Terms
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Electronic communication using one of the accepted protocols.
Industry: Software
Add a new termContributors in Email
Conversion
Software; Email
When an email recipient performs a desired action based on a mailing you have sent. A conversion could be a monetary transaction, such as a purchase made after clicking a link. It could also include ...
Co-registration
Software; Email
Arrangement in which companies collecting registration information from users (email sign-up forms, shopping checkout process, etc.) include a separate box for users to cheque if they would also like ...
Cost per action (CPA)
Software; Email
A method of paying for advertising, or calculating results from non-CPA marketing.
Cost per click (CPC)
Software; Email
A method of paying for advertising. Different from CPA because all you pay for is the click, regardless of what that click does when it gets to your site or landing page.
Cross-campaign profiling
Software; Email
A method used to understand how email respondents behave over multiple campaigns.
Cross-post
Software; Email
To send the same email message to at least two different mailing lists or discussion groups.
