10 Terms
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Electronic communication using one of the accepted protocols.
Industry: Software
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Dedicated server
Software; Email
An email server used by only one sender. A dedicated server often costs more to use because the expense can't be spread among many users, but it performs better than a shared server. Email usually ...
Deduplication (deduping)
Software; Email
The process of removing identical entries from two or more data sets such as mailing lists. AKA merge/purge.
Delivered email
Software; Email
Number of emails sent minus the number of bounces and filtered messages. A highly inexact number because not all receiving ISPs report accurately on which email didn't go through and why not.
Delivery tracking
Software; Email
The process of measuring delivery rates by format, ISP or other factors and delivery failures (bounces, invalid address, server and other errors). An inexact science.
Permission
Software; Email
The implicit approval given when a person actively requests to have their own email address added to a list.
Personalization
Software; Email
A targeting method in which an email message appears to have been created only for a single recipient. Personalization techniques include adding the recipient's name in the subject line or message ...
