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Electronic communication using one of the accepted protocols.
Industry: Software
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Reverse DNS
Software; Email
The process in which an IP address is matched correctly to a domain name, instead of a domain name being matched to an IP address. Reverse DNS is a popular method for catching spammers who use ...
Click-through & click-through tracking
Software; Email
When a hotlink is included in an email, a click-through occurs when a recipient clicks on the link. Click-through tracking refers to the data collected about each click-through link, such as how many ...
Relationship email
Software; Email
An email message that refers to a commercial action -- a purchase, complaint or customer-support request -- based on a business relationship between the sender and recipient. Generally are not ...
Rich media
Software; Email
Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different email clients than ...