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Email

Electronic communication using one of the accepted protocols.

Contributors in Email

Email

Reverse DNS

Software; Email

The process in which an IP address is matched correctly to a domain name, instead of a domain name being matched to an IP address. Reverse DNS is a popular method for catching spammers who use ...

Click-through & click-through tracking

Software; Email

When a hotlink is included in an email, a click-through occurs when a recipient clicks on the link. Click-through tracking refers to the data collected about each click-through link, such as how many ...

Phishing

Software; Email

A form of identity theft in which a scammer uses an authentic-looking email to trick recipients into giving out sensitive personal information, such as credit-card or bank account numbers, Social ...

Plain text

Software; Email

Text in an email message that includes no formatting code. See HTML.

Relationship email

Software; Email

An email message that refers to a commercial action -- a purchase, complaint or customer-support request -- based on a business relationship between the sender and recipient. Generally are not ...

Reply-to

Software; Email

The email address that receives messages sent from users who click “reply” in their email clients. Can differ from the “from”address which can be an automated or unmonitored email address used only ...

Rich media

Software; Email

Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different email clients than ...

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