Email

Email

Electronic communication using one of the accepted protocols.

Industry: Software

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Email

Read email

Software; Email

Not measurable. Only opens and clicks are measurable in any way. You can never know if a recipient simply read your message.

The process where someone not only opts in to your email programme but provides some additional information, such as name, address, demographic data or other relevant information, usually by using a ...

Seed emails

Software; Email

Email addresses placed on a list (sometimes secretly) to determine what messages are sent to the list and/or to track delivery rate and/or visible appearance of delivered messages. Seeds may also be ...

Segment

Software; Email

The ability to slice a list into specific pieces determined by various attributes, such as open history or name source.

Select

Software; Email

A segment of a list determined by any number of attributes, such as source of name, job title, purchasing history, etc. CPM list renters pay an additional fee per thousand names for each select on ...

Selective unsubscribe

Software; Email

An unsubscribe mechanism that allows a consumer to selectively determine which email newsletters they wish to continue receiving while stopping the sending of others.