29 Terms
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Marketing
Industry: Business services
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Marketing
Market challenger
Business services; Marketing
A company that owns a large market share and is competing with the market leader.
Hard sell
Business services; Marketing
Aggressive selling that applies pressure or stress to the customer.
Infiltration marketing
Business services; Marketing
1. Gaining the endorsement of a product from community trend setters and cultural leaders at a local level, who have a much stronger impact on their peers opinions than a national celebrity. 2. ...
Infomercial
Business services; Marketing
A long commercial, usually in the form of a program, that serves the purpose to inform and sell products.
Innovation
Business services; Marketing
The process of an idea or invention developed into a new product that has increased perceived value by the customer.
Internal analysis
Business services; Marketing
Also called SWOT analysis, it's an internal look at a company's strengths, weaknesses, opportunities and threats.