7 Terms
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Marketing
Industry: Business services
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Marketing
Price maker
Business services; Marketing
A company or individual that owns enough of the market to be able to influence price.
Fast moving consumer goods (FMCG)
Business services; Marketing
Fast moving consumer goods like junk food, tobacco, and toiletries.
Generation X
Business services; Marketing
Name given to the generation, following the Baby Boomers, born between 1961 and 1981. They came of age during the fall of the Berlin Wall, MTV and the introduction of the home computer.
Emotional selling preposition (ESP)
Business services; Marketing
An emotional attachment a consumer may have to a brand that will ensure the brands success, even when a superior product is available.
New product development (NPD)
Business services; Marketing
The entire process of creating a new product starting with idea generation and ending with pricing.
One to one marketing (1:1 marketing)
Business services; Marketing
As opposed to mass marketing, it's a strategy of managing customer relationships by reaching the customer on a personal level and selling to one customer at a time.
Payment by results (PBR)
Business services; Marketing
This is when an employee is paid according to his/her level of productivity.
