Marketing

Marketing

Industry: Business services

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Marketing

Market development

Business services; Marketing

Offering the existing product range to new demographic, geographic or psychographic market segments.

Market follower

Business services; Marketing

A company that owns a small segment of the market due to lack of resources, expertise, positioning or simply the will to make large market investments.

Market leader

Business services; Marketing

A company or firm that owns the largest market share and is usually a trend setter.

Market research

Business services; Marketing

The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

Market share

Business services; Marketing

A percentage of the total sales volume a company or brand has over the market.

Marketing mix

Business services; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation and behavior.

Marketing myopia

Business services; Marketing

Coined by a professor at Harvard Business School named Ted Levitt, its marketing and viewing products from the perspective of what the business wants and needs, and, erroneously, not from the ...