10 Terms
Home > Industry/Domain > Business services > Marketing
Marketing
Industry: Business services
Add a new termContributors in Marketing
Marketing
Generation Y
Business services; Marketing
Name given to the generation born roughly around the early 1980's to the late 1990's. Also known as Generation Next or Net Generation, they are the babies of the Baby Boomers and thus are also ...
Generation Z
Business services; Marketing
Name given to the generation born roughly between the late 1990's up to 2009. They are the first generation to always have the World Wide Web, mobile phones, MP3 Players and other digital devices ...
Direct mail
Business services; Marketing
Promotional or communicative advertising through mail to the consumer.
Contextual marketing
Business services; Marketing
Custom built advertisements from the consumer's web browsing history.
Convenience sampling
Business services; Marketing
Interviewing or sampling done by convenient means, as in an interviewer surveying those most accessible.
Corporate identity
Business services; Marketing
The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.
Cost leadership
Business services; Marketing
A strategy of producing goods at a lower cost than competitors.
