22 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Sender
Advertising; Marketing communications
The person or organisation transmitting a communications message.
Selective attention
Advertising; Marketing communications
The process by which receivers only notice some of the messages to which they are exposed.
Selective distortion
Advertising; Marketing communications
The process by which receivers modify or change received information to fit in with existing attitudes and beliefs.
Sales territory
Advertising; Marketing communications
The area or region for which a salesperson or team is responsible.
Social class
Advertising; Marketing communications
An open grouping of people with similar social ranking.
Self-regulation
Advertising; Marketing communications
The process by which manufacturers agree to abide by codes of practise without the force of law.
Self-liquidating premium
Advertising; Marketing communications
A gift or incentive in which the consumer pays for the cost of the gift, usually at the time of purchasing the primary product.
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