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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

Quantitative research

Advertising; Marketing communications

The collection of data from samples of the target population to enable quantification and analysis.

Event sponsorship

Advertising; Marketing communications

The association of a company or brand name with a public activity.

Endorsement

Advertising; Marketing communications

The recommendation of a product or service by someone other than the advertiser.

Rating point

Advertising; Marketing communications

A measurement of a media audience – usually television – in which the size of the audience is calculated and expressed as a percentage. One rating point is equivalent to 1 per cent of the total ...

Rational decisions

Advertising; Marketing communications

Decisions based on the qualitative assessment of the performance of a product or service which relate to specific features, attributes and benefits.

Readership

Advertising; Marketing communications

The calculation of the number of individuals who read a single copy of a media title.

Ethics

Advertising; Marketing communications

The principles that guide an individual's or organization's conduct in its relations with others, and the values it wishes to communicate.

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