42 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Quantitative research
Advertising; Marketing communications
The collection of data from samples of the target population to enable quantification and analysis.
Event sponsorship
Advertising; Marketing communications
The association of a company or brand name with a public activity.
Endorsement
Advertising; Marketing communications
The recommendation of a product or service by someone other than the advertiser.
Rating point
Advertising; Marketing communications
A measurement of a media audience – usually television – in which the size of the audience is calculated and expressed as a percentage. One rating point is equivalent to 1 per cent of the total ...
Rational decisions
Advertising; Marketing communications
Decisions based on the qualitative assessment of the performance of a product or service which relate to specific features, attributes and benefits.
Readership
Advertising; Marketing communications
The calculation of the number of individuals who read a single copy of a media title.
Ethics
Advertising; Marketing communications
The principles that guide an individual's or organization's conduct in its relations with others, and the values it wishes to communicate.
