4 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Hierarchy of effects
Advertising; Marketing communications
The identification of a sequence of stages to explain the working of advertising.
Image
Advertising; Marketing communications
The creation of an identity for a product or service by its association with other values.
Just noticeable difference (JND)
Advertising; Marketing communications
The amount by which a product or service needs to be changed to ensure that the change is observed by the consumer.
Learning
Advertising; Marketing communications
The process of change to an individual's behaviour resulting from experience.
Lifestyle
Advertising; Marketing communications
The way in which a person lives, identified by his activities, interests and opinions.
Logical appeals
Advertising; Marketing communications
Advertising approaches based on the performance, features or attributes of a product or service.
Full service agencies
Advertising; Marketing communications
Those agencies which offer a comprehensive creative, account handling, planning and media service to their clients.
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