10 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Exposure
Advertising; Marketing communications
The consequence of presenting an advertising campaign to target audiences.
External databases
Advertising; Marketing communications
Computer-based records compiled from external sources which can be used for the purposes of direct marketing.
Family life cycle
Advertising; Marketing communications
A sequence of stages through which the individual passes over time.
Feedback
Advertising; Marketing communications
The process of ensuring an understanding of the recipient's comprehension of a message by the sender.
Flighting
Advertising; Marketing communications
A pattern of media scheduling in which periods of advertising are alternated with periods of inactivity.
Free mail-ins
Advertising; Marketing communications
Incentives offered to the purchaser of a product in which the purchaser sends proofs of purchase to a handling house in exchange for a free gift.
Frequency
Advertising; Marketing communications
A calculation of the number of times a target audience is exposed to an advertising message during a given period.
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Category: Entertainment 65 10 Terms
10 Terms