10 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
Opt in
Advertising; Online advertising
The process by which a user agrees to receiving messages from a company. Opt in messages, therefore, cannot be considered as spam.
Max time length
Advertising; Online advertising
The length of time an animated graphic takes to perform one complete loop.
Niche
Advertising; Online advertising
A section of the market tailored to users/consumers with a specific interest. Also referred to as a 'target market'.
Preemptable
Advertising; Online advertising
This kind of ad can be swapped by the publisher for another, higher value ad.
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