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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
Flash
Advertising; Online advertising
A software plugin that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin.
Ad network
Advertising; Online advertising
A advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers ...
Request for proposal (RFP)
Advertising; Online advertising
A term that is often used by an advertiser that is requesting some type of advertising arrangement with a web site.
Psychographics
Advertising; Online advertising
Identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviors. Psychographic data points include opinions, attitudes, and beliefs about ...
Landing page
Advertising; Online advertising
The page on a website where the user is taken to after clicking on an online advertisement. While this can be any page, it is often a page designed to expand information on the service or product ...
Incentivized click
Advertising; Online advertising
A click through inspired by an ad offering a reward. It's worth noting that incentivized clicks can spike click-through rates without leading to an increase in actual sales.
Rank
Advertising; Online advertising
A web site or advertisement's standing in comparison to other web sites or advertisements. Rank provides advertisers with information on performance comparisons and is often used in the calculations ...