Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Advertorial

Advertising; Online advertising

An advertisement styled to resemble the editorial format and typeface of the content in which it runs. Advertorials usually generate higher response rates.

Bandwidth

Advertising; Online advertising

The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps). A high speed Internet ...

Occurs when a users browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into ...

Media kit

Advertising; Online advertising

Information offered to potential advertisers by publishers to help advertisers understand the publishers rates, visitor demographics, terms, etc.

Pagerank (PR)

Advertising; Online advertising

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The ...

Cost per click (CPC)

Advertising; Online advertising

One of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from a few cents to several dollars per click through. This is ...

Ad units

Advertising; Online advertising

A way of classifying ad types. Ad units on the Internet include banners, buttons, micro buttons, pop ups, skyscrapers, text links, interstitials, superstitials, etc. Ad units are usually defined by ...