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Marketing
Industry: Business services
Add a new termContributors in Marketing
Marketing
Market development
Business services; Marketing
Offering the existing product range to new demographic, geographic or psychographic market segments.
Market follower
Business services; Marketing
A company that owns a small segment of the market due to lack of resources, expertise, positioning or simply the will to make large market investments.
Market leader
Business services; Marketing
A company or firm that owns the largest market share and is usually a trend setter.
Market research
Business services; Marketing
The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.
Market share
Business services; Marketing
A percentage of the total sales volume a company or brand has over the market.
Marketing mix
Business services; Marketing
Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation and behavior.
Marketing myopia
Business services; Marketing
Coined by a professor at Harvard Business School named Ted Levitt, its marketing and viewing products from the perspective of what the business wants and needs, and, erroneously, not from the ...