Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Bleed

Advertising; Online advertising

Printing to the edge of the page, with no margin or border:Block: consecutive broadcast time periods.

Barter

Advertising; Online advertising

An advertising medium that sells time or space in return for merchandise or other nonmonetary returns

Text ads

Advertising; Online advertising

Text ads have a short amount of text and a link to the target web page.

Keyword density

Advertising; Online advertising

Refers to how often a keyword is used relative to the rest of the text on the page. Keyword density is often expressed as the ratio of the keyword to the total number of words on the page.

Keyword competition

Advertising; Online advertising

Is the number of web pages that are optimised for or that appear in search results for a particular keyword.

Buy sheet

Advertising; Online advertising

The form used by a media buyer to keep track of the data on a media selection "buy".

Some advertisers may want proof that the ads they've bought have actually run and that clickthrough figures are accurate. Some buyers rely on the integrity of the media broker and the Web site. The ...