Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Beyond the banner

Advertising; Online advertising

This is the idea that, in addition to banner ads, there are other ways to use the Internet to communicate a marketing message. These include sponsoring a Web site or a particular feature on it; ...

Click stream

Advertising; Online advertising

A click stream is a recorded path of the pages a user requested in going through one or more Web sites.

Booked space

Advertising; Online advertising

This is the number of ad views for an ad space that are currently sold out.

Blanket contract

Advertising; Online advertising

A special rate or discount that is granted by an advertising medium to an advertiser who promotes several products or services through more than one agency.

Pop-up ads

Advertising; Online advertising

Pop-up ads open in a new window when users go to the page with the pop-up ad. Tools have been created to block pop-up ads, and some browsers have built-in tools to block them.

Skyscraper ads

Advertising; Online advertising

Skyscraper ads, also called skyscraper banners are like banner ads except that their length is vertical rather than horizontal and they appear at the side of the page.