Životni ciklus proizvoda

Životni ciklus proizvoda

A cycle that all products follow from introduction, growth, maturity and decline. It is possible however, for a product to be reborn and delay decline if a new use is discovered.

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Industry/Domain: Business services
Category: Marketing
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životni ciklus proizvoda

Professional careers; Sales

A concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, ...

životni ciklus

Biology; General biology

the course of developmental changes through which an organism passes from its inception as a fertilized zygote to the mature state in which another zygote may be produced

Životni siklus internacionalnog proizvoda

Business services; Marketing

A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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