This is the name of a viral video that appeared on Youtube in early 2007 apparently shot by one of the bridesmaids. The bride (Canadian actress Jodi Behan)was so unhappy with her hairstyle on her wedding day that she began cutting it off. Apparently shot by one of three bridesmaids, it shows a bride (Canadian actress Jodi Behan) so unhappy with her hairstyle on her wedding day that she starts cutting it off. It was later revealed to have been part of a campaign created by marketing firm Capital C, for Unilever for its Sunsilk brand of hair care products, and removed.