An interactive website where visitors can upload images of themselves or their friends and see themselves as dancing elves. The project was started after OfficeMax contracted "Toy." to create multiple websites for the holiday marketing campaign. "Toy." then contracted Jason Zada and Evolution Bureau to create the Elf Yourself application.

The website was launched in December 2006 and returns during the Christmas holiday season. During the off season, the website has a image informing users that "the elves have left the building".