Home > Terms > English, UK (UE) > F-pattern
F-pattern
The general vision pattern that users reading websites will follow. Upon first coming to a text-heavy site, they will scan horizontally across the top line of the content. Next, they will shift focus downwards slightly and again scan horizontally across the text. Finally they will scan vertically down the left side. These 3 motions form an 'F' shape.
Understanding this tendency is crucial for marketers and content generators, as it dictates where the most entertaining and eye-catching text should be placed. If readers are hooked by what they see in their initial F-scan they will stay to read all of the text on the page.
- Part of Speech: proper noun
- Synonym(s):
- Blossary:
- Industry/Domain: Internet
- Category: Websites
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Manuel Neuer
Manuel Peter Neuer (born 27 March 1986) is a German footballer who plays as a goalkeeper for Bayern Munich and the German national football team. He ...
Contributor
Featured blossaries
Izabella.K
0
Terms
1
Blossaries
0
Followers
Top U.S. Universities 2013-2014
Browers Terms By Category
- Rice science(2869)
- Genetic engineering(2618)
- General agriculture(2596)
- Agricultural programs & laws(1482)
- Animal feed(538)
- Dairy science(179)
Agriculture(10727) Terms
- Cultural anthropology(1621)
- Physical anthropology(599)
- Mythology(231)
- Applied anthropology(11)
- Archaeology(6)
- Ethnology(2)
Anthropology(2472) Terms
- Inorganic pigments(45)
- Inorganic salts(2)
- Phosphates(1)
- Oxides(1)
- Inorganic acids(1)
Inorganic chemicals(50) Terms
- Prevention & protection(6450)
- Fire fighting(286)