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Click-through rate
Total number of clicks on email link(s) divided by the number of emails sent. Includes multiple clicks by a unique user. Some email broadcast vendors or tracking programmes define CTR differently.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software; Online services
- Category: Email; Internet
- Company:
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- Acronym-Abbreviation:
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