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Cost per thousand (CPM)
The cost incurred by the advertiser for a thousand impressions of a designated web banner or text link. This is a measure for the cost of a web marketing campaign in terms of driving web traffic to a specific site.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Online services
- Category: Search engines
- Company:
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- Acronym-Abbreviation:
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